Beyond Aesthetics: Why Specification Needs to Focus on Suitability
At Aura Surfaces, we believe in solutions, not problems. But one of the biggest challenges we see in the industry is design specifications based solely on aesthetics rather than suitability. While visual appeal is undoubtedly important, failing to consider access, durability, and budget can result in significant issues down the line—for designers, suppliers, and ultimately, the client.
There is nothing worse for a client than signing off on a beautifully designed space, only to discover later that the specified materials are impractical, unsafe, or completely out of budget. This not only causes frustration but also wastes time, resources, and can even lead to costly redesigns.
So, how do we shift the focus from aesthetics alone to a more informed, suitability-driven approach?
The Key Challenges in Specification
- Access: Can the Material Physically Be Installed?
One of the most overlooked aspects of specification is access. We’ve seen it countless times—a designer specifies large-format slabs for a luxury penthouse, but no one has considered whether they can physically get them into the building. If the lift is too small or stair access is impractical, this can cause major logistical headaches.
Example: Imagine specifying 1200x2800mm porcelain slabs for a top-floor penthouse, only to realise they don’t fit in the lift. The only option? Paying for a team to carry 100 slabs up 15 flights of stairs. This is not only costly but also a major risk in terms of logistics and damage during transport.
Solution: Before specifying large-format materials, evaluate access routes. If there are potential challenges, consider modular alternatives, check whether materials can be cut and reassembled on-site, or plan additional labour costs into the budget from the start.
- Suitability: Will the Material Perform in Its Intended Space?
Not every material is suitable for every application. A designer may fall in love with the aesthetic of a herringbone mosaic for a commercial project, but if it doesn’t meet the required PTV slip rating for safety regulations, it simply isn’t a viable option.
Example: A client wants herringbone mosaics in the wetroom suites of a high-end hotel. It looks stunning in the design but doesn’t hold the required PTV slip rating for a commercial wetroom floor. The result? A last-minute scramble to find an alternative, delayed project timelines, and unnecessary stress.
Solution: Every material should be assessed for suitability before finalising the specification. Key factors to consider include:
- PTV slip ratings (essential for wet areas and commercial environments)
- Water resistance (Is it for a wet room? A spa? An outdoor area?)
- Maintenance (Will the material stain easily? Is it practical for high-traffic areas?)
The specification process has evolved—read our article on R11 vs PTV and new technologies in slip ratings to ensure your designs meet the latest safety standards.
Working with experts like Aura Surfaces ensures you make informed choices from the beginning.
- Budget: Does the Product Align with the Project’s Financial Scope?
Budget misalignment is another major pitfall in specification. Specifying materials that cost thousands per square metre when the client’s budget is in the hundreds creates unrealistic expectations and unnecessary disappointment.
Example: A designer selects an ultra-premium marble for a boutique restaurant project, but the budget allows for porcelain alternatives. The client, who has fallen in love with the design, is now frustrated by the need for compromise, leading to delays and difficult conversations.
Solution: Understanding the budget before specification prevents these issues. This is why we at Aura Surfaces focus on relationships, not just transactions. Before we recommend products, we ask:
- What is the budget per square metre?
- Is the project commercial or residential?
- Are there any specific performance requirements (slip resistance, durability, etc.)?
By considering these factors early, we help designers make smarter, more efficient decisions that align with both the client’s vision and financial expectations.
Changing the Way Designers Approach Specification
We understand this perspective may challenge the way some designers have traditionally worked, but this isn’t about pointing fingers—it’s about making the industry better. The tile and surface industry is evolving rapidly, and even as specialists, we constantly have to adapt to new technologies, materials, and installation techniques.
This is exactly why we created the Aura Premium Partnership—a network designed to support designers, architects, and specifiers with ongoing education, expert insights, and access to the best materials from our premium global suppliers.
By working together, we can shape the future of specification—ensuring that projects run smoothly, clients are satisfied, and designers stand out not just for their creativity, but for their expertise in delivering flawless, well-executed projects
Join Us in Redefining Specification
At Aura Surfaces, we don’t just sell products—we provide solutions. Whether it’s large-format slabs, bespoke mosaics, or high-performance surfaces, we have the expertise, industry connections, and commitment to help you make the right choices every time.
Let’s work together to raise the standard of specification in the industry. Get in touch today to learn more about how becoming an Aura Premium Partner can elevate your projects and set you apart.
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