Beneath the Surface: The Aura Insider
Looking Ahead: What’s New for Aura Surfaces in 2025
As another month passes and with summer just around the corner, I wanted to take a moment to share the second edition of our monthly newsletter. February has been an exciting month at Aura Surfaces. While sales slowed slightly from January, this gave us the invaluable opportunity to refine our offerings, focus on quality, and introduce some exciting new developments.
Expanding Our Product Range
At Aura Surfaces, we are unwavering in our commitment to high-quality products. We firmly believe that quality should not come with an unreasonable premium, as some competitors demand. That’s why we have expanded our collection to include high-quality laminate, LVT, and veneered oak flooring—all soon to be displayed in our West Sussex showroom. These additions allow us to offer more flooring solutions to the mid-market, without ever compromising on excellence.
Introducing the Aura Surfaces Premium Partnership Programme
We are also thrilled to announce the launch of our Premium Partnership Programme—a carefully curated initiative designed to unite industry pioneers. This programme is about more than collaboration; it’s about learning from one another, tackling industry challenges together, and ensuring that we remain ahead of the curve. By working closely, we can elevate our expertise and build a movement that drives the industry forward.
The Issue with Specifications & Misinformation
During my recent visit to Spain, I had the opportunity to meet with industry leaders and engage in important discussions.
A recurring topic?
Specification. More and more, we are seeing projects where products are specified based purely on aesthetics seen on social media, without consideration for suitability or budget. The result? Wasted time, resources, and unnecessary frustration for clients, designers, and suppliers.
At Aura Surfaces, we stand for education over sales. We are committed to creating valuable content, filming educational videos, and sharing expert insights to help our clients and partners navigate this rapidly evolving industry. With new technologies, innovative products, and ever-changing systems, it’s crucial to cut through the noise—because let’s be honest, there’s plenty of it online.
One thing I can promise is that when you work with Aura Surfaces, we will never push a product that isn’t right for your project. Our goal is to build relationships, not just make sales. We take pride in working closely with our clients and partners to ensure they receive the best solutions tailored to their needs.
Unrivalled Product Selection & Expertise
With over 250 tiles on display and access to thousands more, alongside the finest engineered oak, handmade concrete, luxurious wallpaper, real terrazzo, and much more, you can trust Aura Surfaces to find the perfect products for your project—whether residential or commercial.
Looking Ahead to March & Beyond
March will be another exciting month as we continue to:
- Film new content to educate and inspire.
- Source innovative, high-quality products.
- Enhance our high-definition renders to bring your visions to life.
- Strengthen relationships with our valued clients and partners.
Every day at Aura Surfaces is a learning experience, and we are committed to continuously evolving to meet the needs of our clients.
If you want to learn more about how Aura Surfaces can elevate your project, get in touch. Subscribe to our newsletter, follow us on social media, or simply pick up the phone. We are here to help you create extraordinary spaces that stand the test of time.
Until next time,
Ashley Fabian
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